Ms. Tabitha Karanja, CEO of Keroche Breweries received the Transformational Business Award at the 2015 Africa Awards for Entrepreneurship hosted during the African Leadership Network’s Annual Gathering in Marrakech. At the helm of an innovative brewery business in Kenya, which provides product to an under-served market segment at the lower price point of the spectrum, Keroche has risen to challenge more established global liquor brands.
Through Tabitha’s intelligent business decisions, Keroche has managed to find its niche within the Kenyan alcohol market and there are plans for inroads into neighbouring countries in the near future.
Keroche has expanded its offerings to include spirits and beer, opening up a new facility in Naivasha, near Nairobi, that will allow it to increase production significantly. Keroche currently has captured one fifth of the Kenyan drinks market, while employing several hundred people.
Congratulations, Tabitha, on winning the AAE2015 Transformational Business Award, and on your continued success!